Festival Pavilion concept, design, visualisation

Given the basic superstructure as a CAD file, and one week until pitch, I was asked to create a branded concept, design and graphic visualisation for a global tyre brand pavilion at an international motor festival.

Working within the technical and budget constraints of the brief I suggested a bold two-story brand character constructed of printed material stretched over a bespoke metal frame, self-adhesive contra-vision graphic panels and custom made structural shapes.

Thanks to Dave Clark at www.dcillustration.com for helping out with the fantastic character illustrations.